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6 edition of Global marketing and advertising found in the catalog.

Global marketing and advertising

Marieke K. de Mooij

Global marketing and advertising

understanding cultural paradoxes

by Marieke K. de Mooij

  • 94 Want to read
  • 16 Currently reading

Published by Sage Publications in Thousand Oaks .
Written in English

    Subjects:
  • Target marketing -- Cross-cultural studies,
  • Advertising -- Cross-cultural studies,
  • Consumer behavior -- Cross-cultural studies

  • Edition Notes

    Includes bibliographical references and index.

    StatementMarieke K. de Mooij.
    GenreCross-cultural studies
    Classifications
    LC ClassificationsHF5415.127 .M66 2010
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL23148128M
    ISBN 109781412970419
    LC Control Number2009002539


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Global marketing and advertising by Marieke K. de Mooij Download PDF EPUB FB2

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The International Marketing Task 1/8 Environmental Adjustment Needed 1/14 Self-reference Criterion: An Obstacle 1/15 Becoming International 1/18 International Marketing Orientations 1/20 Globalisation of Markets 1/24 Developing a Global Awareness 1/27 Orientation of International Marketing 1/ global market, or global marketing, thus needs some clarification.

Generally, the concept views the world as one market and is based on identifying and targeting cross-cultural similarities. In our opinion, the global marketing concept is based on the premise of cultural. Get this from a library.

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Marketing of products is done regularly by companies locally. But since ages, foreign products have constantly been introduced in other markets and the sellers or modern-day term would be marketers have tweaked, changed or revamped their strategies in order to appeal and gain acceptance from local market.

Global marketing can be defined as “marketing on a worldwide scale, in different. Time to read a few books. One of the books I read was "Global Marketing and Advertising" from Marieke de Mooij. A very interesting book about cultural differences in advertising and marketing.

The book is not an "online" book, it focuses at marketing and advertising in general, many offline marketing cases are described as well.

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.4/5(7).

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